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Mail America’s data processing department offers many different products and
services that will make your mailings
more effective, more targeted and highly
successful.
At a glance we offer:
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● Validation and correction of street, city and state
● Standardized street prefix, suffix and secondary address components
● ZIP+4 codes are enhanced, added if missing and corrected
● United States Postal Service carrier Route Codes are added
● United States Postal Service Line-of-Travel data is added
● Delivery Point Bar Code data is added
● Undeliverable addresses are identified and elimated
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a. This service matches database records with that of the USPS records of NCOA
(National Change of Address) to improve accuracy.The USPS NCOA is a database
of millions of permanent address changes, updated weekly and covering reported
move information. Our NCOA service identifies family and business movers and is
passed against the USPS NCOA database monthly to ensure we maintain the
most current address on each consumer record. Since 17% of Americans move
every year utilizing NCOA is a crucial component of data hygiene.
b. The LACS is a database of addresses that has been converted from non-
standardized, rural style addresses to standardized, city style addresses. This system also detects addresses where a street has been renamed or additional
information has been assigned to improve the accuracy of delivery. As more rural
style addresses in the country are converted to 911, LACS coding will provide
many future benefits in reaching virtually untapped consumer markets. |
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A company's customer database is one of its most valuable assets in identifying
new markets and growing the customer base and business. Mail America can
help you identify the demographic makeup of your customers so you can market
to the appropriate people especially during a
particular life event. If your database
contains consumer information, we recommend Household Analysis, which uses
historical consumer financial behavior of individuals with similar household
demographics and lifestyles to predict the buying behavior of other individuals
with similar characteristics. If your databank contains business information, we
recommend a Business Profile Analysis which uses detailed business information
such as SIC code, sales volume, employee size, etc. to segment different
companies by who and when they will need new products and services. |
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When we combine your list with a purchase list, we merge the two lists together and purge
the duplicates so that you don’t mail more than one piece per person. We also remove
duplicates within your own list for the same reason.
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A picture is worth a thousand words. We’ve all heard that phrase, but in the direct marketing
industry it’s really true. Our mapping program will help you see your business in a whole
new light. By laying out your relevant data in an easy to read, color coded map, you’ll
discover hidden trends and patterns about your business model. You’ll find ideal new
prospects, establish your optimal trade area and market more effectively to your current
customers. We can provide you a map of your area by drive time, mile radius, specified zip
code and/or carrier routes. Below are just a couple of the behaviors we can break out for you.
Consumer Expenditure Detail
Data This data includes 18 reports and close to 1,000 variables that collectively cover almost
95% of household spending. Based on extensive modeling of the BLS Consumer Expenditure
Survey, CEX provides reliable estimates of market demand and average household
expenditures. Provided by AGS, this data provides estimates for the current year and 5 year
projections.
Consumer Behavior/Product
Potential Data The system we use offers invaluable insight into consumer buying behaviors,
product ownership, shopping activities and more. Variables are provided at the block group
level of geography and above and include counts (of the specific behavior), percentages and
indices. The database contains 2,654 products organized into 24 categories. |
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We can supply targeted mailing lists to hit the exact target for your product or service.
From consumer
data to specialty list to business lists, we have the resources to offer you
the spectrum of available
lists. We’ll make recommendations, but because we offer so
many different lists, we aren’t tied to
one or two list sources. That way, we can give you
the best solution for your specific mailing list needs.
Below are just some of the different
lists that we can offer….and there are plenty more where these
came from.
Pull Criteria such as Length of Residence, Household Income, Gender, Age,
Dwelling Type plus more!
| ● Automobile Owners |
● Bankruptcy Source |
| ● Ethnic Markets |
● Healthcare |
| ● Hispanic American Data-North America's fastest growing international market segment |
| ● Hobby, Interest & Preference Data |
● Lifestyle Survey Data |
| ● National Businesses |
● National Consumers |
| ● National Residence/Occupant |
● New & Expectant Parents |
| ● New Homeowners/Movers |
● Religion |
| ● Students |
● Summarized Credit Statistics |
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