Mail America’s data processing department offers many different products and
services that will make your mailings more effective,
more targeted and highly successful. At a glance we offer:
more targeted and highly successful. At a glance we offer:
● Validation and correction of street, city and state
● Standardized street prefix, suffix and secondary address components
● ZIP+4 codes are enhanced, added if missing and corrected
● United States Postal Service carrier Route Codes are added
● United States Postal Service Line-of-Travel data is added
● Delivery Point Bar Code data is added
● Undeliverable addresses are identified and elimated
● Standardized street prefix, suffix and secondary address components
● ZIP+4 codes are enhanced, added if missing and corrected
● United States Postal Service carrier Route Codes are added
● United States Postal Service Line-of-Travel data is added
● Delivery Point Bar Code data is added
● Undeliverable addresses are identified and elimated
a. This service matches database records with that of the USPS records of NCOA
(National Change of Address) to improve
accuracy.The USPS NCOA is a database of millions of permanent address changes, updated weekly and covering reported
move information. Our NCOA service identifies family and business movers and is passed against the USPS NCOA database
monthly to ensure we maintain the most current address on each consumer record. Since 17% of Americans move every year
utilizing NCOA is a crucial component of data hygiene.
b. The LACS is a database of addresses that has been converted from non- standardized, rural style addresses to standardized,
city style addresses. This system also detects addresses where a street has been renamed or additional information has been
assigned to improve the accuracy of delivery. As more rural style addresses in the country are converted to 911, LACS coding
will provide many future benefits in reaching virtually untapped consumer markets.
accuracy.The USPS NCOA is a database of millions of permanent address changes, updated weekly and covering reported
move information. Our NCOA service identifies family and business movers and is passed against the USPS NCOA database
monthly to ensure we maintain the most current address on each consumer record. Since 17% of Americans move every year
utilizing NCOA is a crucial component of data hygiene.
b. The LACS is a database of addresses that has been converted from non- standardized, rural style addresses to standardized,
city style addresses. This system also detects addresses where a street has been renamed or additional information has been
assigned to improve the accuracy of delivery. As more rural style addresses in the country are converted to 911, LACS coding
will provide many future benefits in reaching virtually untapped consumer markets.
A company's customer database is one of its most valuable assets in identifying
new markets and growing the customer base
and business. Mail America can help you identify the demographic makeup of your customers so you can market to the
appropriate people especially during a particular life event. If your database contains consumer information, we recommend
Household Analysis, which uses historical consumer financial behavior of individuals with similar household demographics and
lifestyles to predict the buying behavior of other individuals with similar characteristics. If your databank contains business
information, we recommend a Business Profile Analysis which uses detailed business information such as SIC code, sales
volume, employee size, etc. to segment different companies by who and when they will need new products and services.
and business. Mail America can help you identify the demographic makeup of your customers so you can market to the
appropriate people especially during a particular life event. If your database contains consumer information, we recommend
Household Analysis, which uses historical consumer financial behavior of individuals with similar household demographics and
lifestyles to predict the buying behavior of other individuals with similar characteristics. If your databank contains business
information, we recommend a Business Profile Analysis which uses detailed business information such as SIC code, sales
volume, employee size, etc. to segment different companies by who and when they will need new products and services.
When we combine your list with a purchase list, we merge the two lists together and purge
the duplicates so that you don’t mail
more than one piece per person. We also remove duplicates within your own list for the same reason.
more than one piece per person. We also remove duplicates within your own list for the same reason.
A picture is worth a thousand words. We’ve all heard that phrase, but in the direct marketing
industry it’s really true. Our mapping
program will help you see your business in a whole new light. By laying out your relevant data in an easy to read, color coded map,
you’ll discover hidden trends and patterns about your business model. You’ll find ideal new prospects, establish your optimal trade
area and market more effectively to your current customers. We can provide you a map of your area by drive time, mile radius,
specified zip code and/or carrier routes. Below are just a couple of the behaviors we can break out for you.
Consumer Expenditure Detail
Data This data includes 18 reports and close to 1,000 variables that collectively cover almost 95% of household spending. Based
on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average
household expenditures. Provided by AGS, this data provides estimates for the current year and 5 year projections.
Consumer Behavior/Product
Potential Data The system we use offers invaluable insight into consumer buying behaviors, product ownership, shopping activities
and more. Variables are provided at the block group level of geography and above and include counts (of the specific behavior),
percentages and indices. The database contains 2,654 products organized into 24 categories.
program will help you see your business in a whole new light. By laying out your relevant data in an easy to read, color coded map,
you’ll discover hidden trends and patterns about your business model. You’ll find ideal new prospects, establish your optimal trade
area and market more effectively to your current customers. We can provide you a map of your area by drive time, mile radius,
specified zip code and/or carrier routes. Below are just a couple of the behaviors we can break out for you.
Consumer Expenditure Detail
Data This data includes 18 reports and close to 1,000 variables that collectively cover almost 95% of household spending. Based
on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average
household expenditures. Provided by AGS, this data provides estimates for the current year and 5 year projections.
Consumer Behavior/Product
Potential Data The system we use offers invaluable insight into consumer buying behaviors, product ownership, shopping activities
and more. Variables are provided at the block group level of geography and above and include counts (of the specific behavior),
percentages and indices. The database contains 2,654 products organized into 24 categories.
We can supply targeted mailing lists to hit the exact target for your product or service.
From consumer data to specialty list to
business lists, we have the resources to offer you the spectrum of available lists. We’ll make recommendations, but because we
offer so many different lists, we aren’t tied to one or two list sources. That way, we can give you the best solution for your specific
mailing list needs. Below are just some of the different lists that we can offer….and there are plenty more where these came from.
Pull Criteria such as Length of Residence, Household Income, Gender, Age, Dwelling Type plus more!
business lists, we have the resources to offer you the spectrum of available lists. We’ll make recommendations, but because we
offer so many different lists, we aren’t tied to one or two list sources. That way, we can give you the best solution for your specific
mailing list needs. Below are just some of the different lists that we can offer….and there are plenty more where these came from.
Pull Criteria such as Length of Residence, Household Income, Gender, Age, Dwelling Type plus more!
