Discover how targeted direct mail generated a 14×+ return on ad spend — validated through match-back attribution
MAILERS
REVENUE
ROAS
01
Measuring the True Impact of Direct Mail
La-Z-Boy’s regional retailer locations knew direct mail could drive engagement — but they needed hard proof that mailed pieces were directly contributing to sales. The challenge? Standard response rate metrics don’t always reflect real purchasing behavior. La-Z-Boy turned to Mail America for a way to connect mailed households to actual point-of-sale data and validate their return on investment.
02
Data-Driven Match-Back Analysis
Partnering with Mail America, La-Z-Boy ran a 206,000-piece campaign and matched the mailing list to its point-of-sale data for a specific sales event. By linking household addresses to in-store transactions, we were able to accurately attribute $1.6 million in revenue back to the direct mail campaign — giving La-Z-Boy transparent, data-driven insights on campaign performance.
Mailers Sent
Attributable Revenue
Campaign Cost
Return on Ad Spend
This match-back analysis demonstrated that Mail America’s targeted direct mail approach doesn’t just reach homes — it drives real sales. La-Z-Boy gained the confidence to reinvest in the strategy because the ROI was proven, not just estimated.
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