A Georgia-based retailer executed two large-scale direct mail campaigns using oversized catalogs to promote major sales events in May and September. These campaigns generated unprecedented store traffic and resulted in the busiest weekends in the company’s history.
The retailer needed to significantly boost attendance for its seasonal sales events. Existing marketing methods were delivering moderate returns, but the company sought a high-impact approach that would stand out in a crowded advertising landscape and motivate customers to attend in person.
The retailer mailed 100,000 oversized catalogs to a carefully targeted customer list before each event. The catalogs highlighted exclusive promotions, featured top-selling products, and used bold, visually engaging layouts to inspire immediate store visits.
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