La-Z-Boy’s Raleigh, Falls of the Neuse, and Cary, NC locations launched a targeted direct mail campaign using new white and green envelope mailers. The initiative, executed with Mail America, generated exceptional customer response and prompted immediate follow-up campaigns.
A Georgia-based retailer executed two large-scale direct mail campaigns using oversized catalogs to promote major sales events in May and September. These campaigns generated unprecedented store traffic and resulted in the busiest weekends in the company’s history.
