La-Z-Boy’s Raleigh, Falls of the Neuse, and Cary, NC locations launched a targeted direct mail campaign using new white and green envelope mailers. The initiative, executed with Mail America, generated exceptional customer response and prompted immediate follow-up campaigns.
La-Z-Boy needed a cost-effective, high-impact marketing method to reach potential customers across three markets. Traditional advertising channels were not producing the desired engagement, and the company wanted a tangible way to stand out and drive store visits.
Partnering with Mail America, La-Z-Boy deployed 100,000 white and green envelope mailers across their three markets. Mail America provided creative design ideas, exceptional customer service, and ensured on-time delivery, making execution seamless.
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